More brands from

    Putting literature

    in the spotlight

     

    Thalia Bookstore Hagen

    Germany

     

    Discover how MASTERColour CDM Evolution is creating the perfect atmosphere for browsing books at Thalia

    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    Find out how Bosch is using office lighting to create a productive work atmosphere and save energy
    CDM Evolution Hagen Germany

    Our light project

    has had a positive effect.

    Since the exchange we save 50% on the energy consumption of lighting. In addition, the quality of light and the color reproduction in the stores is brilliant.”

     

    - Dirk Schmidt , Head of Facilities Management Douglas Real Estate

    CDM Evolution Hagen Germany

    Customer challenge


    The Thalia group is a legendary retailer of literature. With 120 branches and a number of successful online stores, the group is bringing great books to the German-speaking world. Wanting to reduce energy costs without sacrificing light level in its stores, Thalia needed some innovative illumination.
    CDM Evolution Hagen Germany

    The right lighting

     

    As a highly-successful book retailer, Thalia understands the importance of illumination. The chain prides itself on delivering an experience-oriented environment where it is enjoyable to browse, read and buy books. Therefore, it was important to find a new lighting system that could not only reduce energy usage by 50%, but also create the right atmosphere in stores.


    Philips had a smart solution at the ready. To replace the previous MASTERColour CDM- T / -TC 70W lamps, the new MASTERColour CDM Evolution 35W was installed across all 120 stores. This ground-breaking lamp uses half the amount of electricity, but has a similar light output. The light produced by the lamps, which has an optimized color rendering index of 90, brings out the color of merchandise brilliantly.


    To ensure the lamps always work effectively, the previous electronic ballasts were replaced with the high-end PrimaVision Compact driver. This low-weight, easy-install equipment prevents voltage-dependent color variations of the lamps, and it ensures consistent light without visible flickering. The lighting upgrade project, complete with help from LICHT Zentrale, was a total success. The in-store ambience was preserved perfectly, and Thalia has begun a new chapter as an energy-efficient retailer.

    • MASTERColour CDM-T Evolution
      MASTERColour CDM-T Evolution
      Single-ended, highest-efficiency, longest-life Ceramic Metal Halide discharge lamp producing crisp white sparkling light with high colour rendering
    • MASTERColour CDM-TC Evolution
      MASTERColour CDM-TC Evolution
      Single-ended, highest-efficiency, longest-life Ceramic Metal Halide discharge lamp producing crisp white sparkling light with high colour rendering
    • PrimaVision Compact for CDM
      PrimaVision Compact for CDM
      High-quality, compact and lightweight HID electronic gear for optimal and reliable performance of 20, 35, 50 and 70 W CDM lamps

    Innovation that speaks volumes

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