To fulfill this vision, iColor Flex LMX gen 2 nodes from Philips Color Kinetics were mounted on Vegas Crocus City's ventilated facade. The nodes, capable of displaying over 16 million colors, can be programmed with a remarkably wide range of media content and managed from a single location. This enables the media facade to easily generate text, images and color effects for decorative, entertainment or commercial purposes such as broadcasting online sports coverage and other news events.
Since Vegas Crocus City's unveiling in June 2014, the installation's diverse lighting capabilities have given the mall's retail businesses a major competitive edge, drawing consumers inward with its cheerful, vivid appearance.
Above all, the lively setting produced by the media façade's brilliant illumination generates pride for the city of Moscow, demonstrating on a global scale the growth of Russian business and local expertise.